This series of photos investigates and challenges our ideas about body image and losing weight. Although the subject matter is serious, Christi Nielsen manages to reveal her humor as you view the entire photo collection. To see the entire series, check out Nielsen's website.
Implications - Consumers are no longer responding favorably to the media's portrayal of the ideal body as they feel it does not accurately represent citizenry. Corporations looking to convey themselves as sympathetic of consumer concerns may consider utilizing models of all body types in promotional campaigns.