Chrissa Amuah Designs for the Mortlach by Design Programme
Amy Duong — November 18, 2022 — Art & Design
References: dezeen
London-based designer Chrissa Amuah is one of the designers that helped create a series of products as a part of the Motlach by Design Programme. The single malt scotch whisky imprint invited a range of designers to help celebrate its product and rich heritage.
Amuah created bespoke lighting that is able to change color in order to spotlight the different ingredients that are in the whisky to give it flavor. Speaking about the design process, Amuah told Dezeen that "When I visited the distillery it was clear that the production of this drink is rooted in craft and perfected by science. There are so many layers to the distillation process which made me think it wouldn't be right to just create a traditional, static light fixture."
Image Credit: Mortlach
Amuah created bespoke lighting that is able to change color in order to spotlight the different ingredients that are in the whisky to give it flavor. Speaking about the design process, Amuah told Dezeen that "When I visited the distillery it was clear that the production of this drink is rooted in craft and perfected by science. There are so many layers to the distillation process which made me think it wouldn't be right to just create a traditional, static light fixture."
Image Credit: Mortlach
Trend Themes
1. Dynamic Light Fixtures - Designing light fixtures that can change colors or adapt to different settings or environments could revolutionize interior and exterior lighting markets.
2. Multi-sensory Branding - Creating bespoke designs to reflect the unique character of a brand or product through thoughtful and immersive visual, auditory, and tactile experiences can enhance the brand's image and customer engagement.
3. Crossover Collaborations - Partnering with artists, designers, and other creatives from different fields could introduce innovative ideas and perspectives to companies within traditional industries.
Industry Implications
1. Luxury Spirits - Design collaborations with a luxury spirits brand could create unique experiences and products that elevate the brand's prestige and attract new customers.
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3. Craft Industries - Partnering with designers and artists to create bespoke products and experiences could add a new layer of value and differentiation to craft industries such as distilling, brewing, and artisanal food making.
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