Chop Steakhouse & Bar is Awarded Use of CRSB Certified Mark
Grace Mahas — March 6, 2020 — Eco
Popular Canadian restaurant chain Chop Steakhouse & Bar is the first full-service restaurant to receive the Canadian Roundtable for Sustainable Beef (CRSB) Certified Mark for beef sustainability in its Chop Burger. To receive the CRSB certification, the beef must meet the five principles set forth by the company: people and community; animal health and welfare; food; and efficiency and innovation.
As noted by Marcel Blais, the President of Chop Steakhouse & Bar, "Quality is at the core of Chop Steakhouse. We pride ourselves on delivering taste without compromise, and that means serving the very best Canadian beef - that’s why, for so many years, we have partnered with the CRSB. Today, our guests are asking more questions about where our food comes from. More than ever, they are demanding responsible, sustainable products from the brands they trust and we want them to know we are listening. We are partnering with the industry to pursue the improvement and advancement of sustainable practices.”
Image Credit: Chop Steakhouse & Bar
As noted by Marcel Blais, the President of Chop Steakhouse & Bar, "Quality is at the core of Chop Steakhouse. We pride ourselves on delivering taste without compromise, and that means serving the very best Canadian beef - that’s why, for so many years, we have partnered with the CRSB. Today, our guests are asking more questions about where our food comes from. More than ever, they are demanding responsible, sustainable products from the brands they trust and we want them to know we are listening. We are partnering with the industry to pursue the improvement and advancement of sustainable practices.”
Image Credit: Chop Steakhouse & Bar
Trend Themes
1. Beef Sustainability - The demand for responsible, sustainable beef products is increasing, creating opportunities for innovative solutions in the beef industry.
2. Certification Standards - The rise of certification programs, like the CRSB Certified Mark, presents opportunities for companies to differentiate themselves and meet the demand for sustainable products.
3. Consumer Awareness - Consumers are becoming more conscious about the source of their food and are demanding transparency, creating opportunities for companies to provide sustainable and responsibly-sourced products.
Industry Implications
1. Hospitality - Sustainable beef steakhouses can disrupt the hospitality industry by offering a unique selling point and attracting environmentally conscious customers.
2. Agriculture - The beef sustainability trend requires innovations in the agriculture industry to develop more sustainable farming practices and meet the demand for responsibly-sourced beef.
3. Food Service - Food service providers can capitalize on the trend of responsible sourcing by offering a range of sustainable beef options, appealing to conscious consumers.
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