Katja Hunold's Inedible 'Echtsuess' Collection

By: Holger Mohr - Feb 28, 2009   Updated: Apr 5 2011
References: echtsuess.de & inhorgenta.de
The German jewelery designer Katja Hunold has created an interesting collection inspired by chocolates. Her chocolates are made of rubber and set in silver rings and pendants.

The chocolates are so realistic that you almost cannot see that they are fake. The delicious collection was shown at the Inhorgenta in Munich in February 2009.

Implications - Products of this nature take on the aesthetic appearance of something that consumers already love and turn them into wearable statements. Companies that succeed at letting consumers proudly sport their favorite items and hobbies as fashion statements definitely set themselves apart from the status quo, and give their customers the freedom to be themselves without restraint.