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Chocolate Skateboards Creates Limited 15th Anniversary Sunglasses

By: Brian G Randles - Published:   Updated: Jul 4 2011 • References: retrosuperfuture and hypebeast
Chocolate Skateboards is celebrating its 15th year of existence. One of their special projects for this occasion is the creation of these new sweet sunglasses with help from SUPER.

Featuring a red and black colorway, the Italian-made shades will have Carl Zeiss lenses, but only a scarce (and half unholy) 333 pairs will be produced.

Check out more on the Chocolate Skateboards sunglasses by following the links below.

Implications - Limited edition designs like these skateboard shades are increasingly valued by society as consumers enjoy the thought that not-everyone will have the same products. These special product creations create buzz and develop an anticipating consumer audience who cannot wait to get their hands on a businesses next limited edition product.