Chocolate Skateboards is celebrating its 15th year of existence. One of their special projects for this occasion is the creation of these new sweet sunglasses with help from SUPER.

Featuring a red and black colorway, the Italian-made shades will have Carl Zeiss lenses, but only a scarce (and half unholy) 333 pairs will be produced.

Check out more on the Chocolate Skateboards sunglasses by following the links below.

Implications - Limited edition designs like these skateboard shades are increasingly valued by society as consumers enjoy the thought that not-everyone will have the same products. These special product creations create buzz and develop an anticipating consumer audience who cannot wait to get their hands on a businesses next limited edition product.