The Choc Fridge by Hui-Chun (Tina) Lai is for Serious Cocoa Lovers
Don't guffaw! People have designated beer fridges, so why not a Choc Fridge?
Implications - Society is filled with active groups of citizens who are loyal to hobbies, sports or interests. These specialized niche groups demand certain products that are tailored to their interests, and thus, are willing to purchase them due to their rarity. Industries looking to appeal to niche markets should design products which are specific to the interests of loyal consumers.