Adidas Adapted Its UltraBOOST Model for the Anticipated Spring Festival

By: Riley von Niessen - Dec 1, 2016
References: sneakernews & hypebeast
Looking to appeal to the many consumers who will be celebrating the iconic spring festival come January, adidas released a pair of Chinese New Year sneakers.

Utilizing its modern and lightweight UltraBOOST model, the brand leaves the majority of the Primeknit upper a clean hue of white -- with speckles of red and black contrasting it. The laces add some additional variance to adidas' Chinese New Year sneakers -- bringing more black into the mix.

By utilizing such a minimalist look, the brand's UltraBOOST stands out from the many other Chinese New Year sneakers that are likely to become available in the next few weeks. Although the date of the release hasn't been confirmed quite yet, consumers can expect to see the new UltraBOOST in mid-January.