Atlas Kitchen Takes an Art-Centric Approach to Business
Kalina N — December 6, 2018 — Art & Design
References: newpractice.co & facebook
Atlas Kitchen is a newly opened contemporary Chinese eatery, located on the Upper West Side in New York City. The restaurant exudes impeccable interior design and a business model that is strongly informed by art. The concept for Atlas Kitchen came about from the collaborative efforts between private art collector Haocheng Sun, Dong Chen and artist Qiu Anxiong. Globally recognized, the contemporary creative has exhibited works at MoMA, the Met, the Brooklyn Museum, etc.
The Chinese eatery embraces a modern aesthetic — arranged by New Practice Studio. Its luxe interior is informed by one of China's oldest myths — 'The Classics of Mountains and Seas.' Qiu Anxiong happens to have a piece that offers a contemporary conceptual exploration of the myth and Atlas Kitchen communicates this in its main dining room in the form of a beautifully painted mural.
The Chinese eatery embraces a modern aesthetic — arranged by New Practice Studio. Its luxe interior is informed by one of China's oldest myths — 'The Classics of Mountains and Seas.' Qiu Anxiong happens to have a piece that offers a contemporary conceptual exploration of the myth and Atlas Kitchen communicates this in its main dining room in the form of a beautifully painted mural.
Trend Themes
1. Contemporary Chinese Eateries - The trend of marrying art with contemporary Chinese cuisine in interior design presents an opportunity for disruptive innovation in the restaurant industry.
2. Art-inspired Business Models - The trend of integrating art into a company's business model creates an opportunity for disruptive innovation across various industries, from fashion to technology.
3. Collaborative Artistic Efforts - The trend of collaboration between private art collectors, artists, and entrepreneurs represents an opportunity for disruptive innovation in the art world and beyond.
Industry Implications
1. Restaurant - Restaurants can innovate by integrating art and a modern aesthetic into their design and business model, following the trend of contemporary Chinese eateries like Atlas Kitchen.
2. Art - The trend of integrating art into business models opens up opportunities for artists and private collectors to collaborate with entrepreneurs in various industries.
3. Interior Design - The trend of integrating art with restaurant design presents an opportunity for innovative interior designers to blend different cultural aesthetics and myths in a unique way.
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