Sometimes commercials are created that appear as more than a commercial, and this one by Niko Tziopanos for China Central TV is one of them.

The ink stain commercial for China Central TV is a smoky look at China’s history, spanning architecture, events and emotions without words and without solid images. A tall order but the final product by Niko Tziopanos is a great use of an interesting medium. Enjoy the China Central TV commercial here.