Amnesty International is really pissed off at China, and with good reason. According to their new, straight-to-the-point ad, "China holds the current world record of executions with executing 1,010 people of 1,591 confirmed executions worldwide."
The ad, which was created by DDB Budapest, shows a terrified Chinese athlete assuming the starting position on the tracks while the coach points a gun at his head.
The message is obvious. Do not let the Beijing Olympic hoopla distract you from the horrible violations against human rights.
The July 2008 ad was created with art directors Jorge Rodriguez & Nacho Forner, copywriters Kanak Mehra & Gabor Ferenczy, and illustrators Benjamin Toth & Dora Katona.
Check out 5 more ad campaigns from Amnesty International:
Stats for Olympic Executions in China
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Concept: Olympic Executions In China
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Segment: Neutral, 18-35
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