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Olympic Executions in China Edit
Amnesty International Shot Ad


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Olympic Executions in China - Amnesty International Shot Ad
Amnesty International Shot Ad
Published: Jul 25, 08
Comments: 2
Views: 2,810

Amnesty International is really pissed off at China, and with good reason. According to their new, straight-to-the-point ad, “China holds the current world record of executions with executing 1,010 people of 1,591 confirmed executions worldwide.”

The ad, which was created by DDB Budapest, shows a terrified Chinese athlete assuming the starting position on the tracks while the coach points a gun at his head.

The message is obvious. Do not let the Beijing Olympic hoopla distract you from the horrible violations against human rights.

The July 2008 ad was created with art directors Jorge Rodriguez & Nacho Forner, copywriters Kanak Mehra & Gabor Ferenczy, and illustrators Benjamin Toth & Dora Katona.


Check out 5 more ad campaigns from Amnesty International:

5 Powerful Amnesty International Campaigns

This powerful new campaign from Amnesty International uses Olympic games such as swimming, archery, and weight lifting as torture techniques. In an obvious critique of China’s human rights violations… [More]



References:  amnesty, adsoftheworld

Filed In:  activism marketing olympics political print social








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Olympic Executions in China or comment about Amnesty International Shot Ad.

Jeremy Gutsche on Jul 25, 08  1,655 Trends   2,594 Comments
Great intro, Med. I'm still laughing... and it's true.
Jeremy Gutsche on Jul 25, 08  1,655 Trends   2,594 Comments +1
Favorited by Jeremy Gutsche on Jul 25, 08
rocketranger on Jul 26, 08  0 Trends   2,582 Comments
Good & I hope the pressure is on Beijing. U know wandering tourists. Or deploy the whole Army alone? Whats China "hiding".
rocketranger on Jul 26, 08  0 Trends   2,582 Comments +1
Favorited by Ariana Shaw on Jul 27, 08

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Olympic Executions in China