Progresso Introduces Chili Products With an Interesting Packaging Concept

By: Vasiliki Marapas - Jan 21, 2015
References: progresso & packworld
Progresso has launched two new chili products, each packaged in a compact, easy-to-use pouch.

The pouches, which hold 20-oz or two-and-a-half servings, speak to both consumer experience and shelf impact. Progresso's Associate Marketing Manager explains, "Pouches are a convenient and user-friendly format for our consumers, while also standing out on shelf." The compact pouches take up very little space in a pantry, are immediately recognizable thanks to their unique shape and bold graphics and are incredibly easy to open. The pouches are also designed to better protect the contents, enhancing the taste of the product over the course of its shelf life.

Both of the chili's feature unique flavor profiles -- Smokehouse Pork and Beef Chili with Beans and Southwest Style White Chicken Chili with Beans -- that will delight soup fans everywhere.