The Children's Healthcare of Atlanta Video Paints a Grim Picture

By: Jordy E  - Sep 28, 2015
References: strong4life & dailymail
The Children's Healthcare of Atlanta video on obesity provides a grim, cautionary look at the dark side of obesity. Despite the featured patient being only 32 years old, this advertising campaign showcases the extreme dangers of unhealthy lifestyles.

This public health video works backwards, providing a front-to-back timeline of how the patient in question ended up arriving at the hospital. It's apparent that many of the circumstances portrayed are run of the mill, hence the applicability of this powerful clip to many different audiences.

Showcasing the worst possible scenario allows Children's Healthcare of Atlanta to deliver a precautionary message in one of the most direct, forward ways imaginable. There are no nuances here, just an underlying warning for all viewers.