The Mentos High Rider Spot Goes on Air

By: Holger Mohr - Published: Jan 17, 2011 • References: mentos & redbox.de
The Video production company Smuggler teamed up with London-based agency BBH (Bartle, Bogle, Hegarty) to create the awesome Mentos High Rider spot for the Mentos chewing gum 3 campaign, which is going on air in Germany this month. The plot shows a few cool guys trying to impress young women with their ’High Rider’ car .

Everything seems to be going swimmingly in the Mentos High Rider spot, until the boys are thwarted by someone with a 'Super-Triple High Rider.' Check out the video to see the stunning transformation of this car after getting a dose of Mentos 3. Stats for Groovy Gum Campaigns Trending: Older & Mild
Research: 3,079 clicks in 279 w
Interest: > 3 minutes
Concept: Chewing Gum, Mentos, Campaigns
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: offensive animal candy, virtual kissing, and chewing gum canvases.