For moms who know all-too-well that Chanel pearls do not go well with baby saliva, check out these fabulous Chewbeads. Teething tots love to put their sausage-like fingers on anything that can fit in their mouths, and necklaces are often go-to items. Made from 100 percent silicon, these precious baubles are non-toxic and soft on babies' gums.

Chewbeads are fun, colorful and chic accessories for mums.

Implications - There is a tremendous concern amongst new parents concerning the safety of their children. While many businesses may assume this group of consumers as one unlikely to willingly spend their money, the consumer group of parents is highly concerned with the safety of their family. As a result, they will be very willing to invest both their time and money in businesses dedicated to simplifying their life as a caregiver.