The Chef'd Online Meal Store Teams with an App-Connected Recipe Guide

By: Ady Floyd - Oct 28, 2015
References: chefd & virtual-strategy
America's first online meal store called Chef'd recently announced a partnership with the recipe app Tender Food and Recipes. The collaborative team will fuse the mobile and online platforms to create a super-hub for culinary inquiry.

Users who search the Tender Food and Recipes app will now be able to directly order from Chef'd. This connecting site will ensure that consumers using the app have the correct ingredients. This single platform simplifies the task of finding a recipe and picking up the ingredients. Additionally, all the meals and ingredients are shipped directly to consumers' homes using insulated boxes to ensure freshness. Included in each order are "step-by-step recipe cards with visuals, calorie information, spice levels, common allergens and a suggestion for the perfect beer or wine pairing."

While culinary enthusiasts enjoy cooking for friends and family, it is often easier to dine out in large groups. However, this collaborative platform is seeking to reinvigorate the desire for communal home-cooked meals.