Rockstar

‘Plastic Bag Series' Ads Require A Second Look

By: Cowbag - Published: Mar 15, 2009   Updated: Jul 7 2011 • References: paulgravescreative
I adore the cheeky fun feel Paul Graves injects into his accessories photography. The 'plastic bag series' from Die Zeit is a strong example of how the innovative photography can actually make you want to see more of the products.

I also love the exceptional 'sexual' way in which the men's accessories were pictured, again breathes life into what should be essentially a fairly dull product to look at.

Implications - Plastic has been pitted as one of the great evils that the eco-movement has positioned itself against. Eco-oriented consumers are apt to see the value in carrying tote bags and purchasing products not made from plastic. Companies should consider the type of material that they use in both their products and packaging to attract to this knowledgable group.