Swedish brand Cheap Monday's 'Mindless Optimism' collection for Spring 2015 is insatiably fun.
The collection is made up of garments ornamented with doodles, scribbles and lots and lots of color. The sporty silhouettes, from biker cuts to longer, looser shapes, are rounded out with shredded denim and pastel tye-dye jackets. The clothing was accessorized with colorfully-streaked hair and frosty lipstick. Dressed to impress, the models walked a runway that bordered a giant swimming pool filled with inflatable dolphins and reptiles.
Fortunately, photographer Sima Koreniviski also got some backstage access, proving that behind-the-scenes was just as fun as being on the runway! Normally, I would say that maintaining a sense of optimism is anything but "mindless" -- it's actually a lot of hard work! -- but with garments this cheerful, it just might be true.
Stats for Cheerful Pastel Collections
Trending: Older & Average
Research: 862 clicks in 87 w
Interest: 0.8 minutes
Concept: Cheap Monday Mindless Optimism
Related: 103 examples / 79 photos
Segment: Neutral, 18-55
Comparison Set: 38 similar articles, including: iconic swedish fashion series, candid backstage celebrity pictures, and retro polaroid editorials.
Cheerful Pastel Collections
More Stats +/-
Candid Backstage Celebrity Pictures
Iconic Swedish Fashion Series
Retro Polaroid Editorials
Self-Absorbed Street Looks
Delicately Tatted Celeb Editorials