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The ‘Momce' Spread by Photographer Charlotte Hadden

By: Zoe Badley - Published:   Updated: Jun 9 2011 • References: charlottehadden & theones2watch
Shot by photographer Charlotte Hadden, the featured 'Momce' spread is definitely an unconventional men's editorial.

Removing the manly-man factor, this spread features a more delicate side to the male species, capturing a vulnerability never seen before in the usual tough-guy prints. Charlotte Hadden does a phenomenal job in changing up the usual menswear vibe, with these prints doing the models in this spread complete justice.

Implications - Youth consumers of both sexes have a desire to transcend orthodox definitions of gender. Men's fashion is borrowing from women's just as much as the opposite is true. When designing products for young male consumers, companies ought to challenge traditional notions of what it means to be a man.

Stats for Delicate Male Editorials Trending: Older & Warm
Traction: 13,616 clicks in 219 w
Interest: 4 minutes
Concept: Charlotte Hadden
Related: 113 examples / 87 photos
Segment: Females, 18-35
Comparison Set: 41 similar articles, including: scruffy hipster lookbooks, nonchalant hipster fashion, and 22 must-have men's sweaters.