The Charlie Le Mindu Spring 2011 collection features models wearing bright outfits, intriguing headpieces and showing off their unique hairstyles. Many of the models walked down the runway with no clothing at all.
Implications - Shockvertising is one of the most effective methods businesses can use to capture the attention of potential clients. By providing an unorthodox or unconventional experience through its products, a business will see great returns from customers seeking some excitement in their daily lifestyles. Consumers will also be likely to remember a bold statement as opposed to one that has been repeated and overdone in the past.