The Chapel Bar & Bistro Ad Celebrates '7 Years of Almighty Nights'

By: Meghan Young - Published: Oct 26, 2012 • References: ogilvy & ibelieveinadv
The Chapel Bar & Bistro ad campaign subtly refers to an awesome night out at this particular venue. Although it doesn't showcase the food, the drink or even the space itself, it alludes to its religious name in a way that will catch people's attention immediately--more so than any of the other things listed would, that's for sure.

Although the Chapel Bar & Bistro ad campaign might be considered controversial, with some rocker man posing as Jesus on the cross as his one night stand bows reverently like Mother Mary, the blanket strategically covering each one, it is also very creative. Celebrating "7 years of almighty nights," the campaign was created by the Ogilvy branch based in Auckland, New Zealand. Stats for Religious Sleeping Positions Trending: Older & Warm
Research: 5,385 clicks in 186 w
Interest: 1.5 minutes
Concept: Chapel Bar & Bistro
Related: 33 examples / 25 photos
Segment: Males, 18-55
Comparison Set: 12 similar articles, including: wealthy pig ads, iconic art-inspired photo collages, and insect-covered head ads.