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The Chapel Bar & Bistro Ad Celebrates '7 Years of Almighty Nights'

By: Meghan Young - Published: • References: ogilvy & ibelieveinadv
The Chapel Bar & Bistro ad campaign subtly refers to an awesome night out at this particular venue. Although it doesn't showcase the food, the drink or even the space itself, it alludes to its religious name in a way that will catch people's attention immediately--more so than any of the other things listed would, that's for sure.

Although the Chapel Bar & Bistro ad campaign might be considered controversial, with some rocker man posing as Jesus on the cross as his one night stand bows reverently like Mother Mary, the blanket strategically covering each one, it is also very creative. Celebrating "7 years of almighty nights," the campaign was created by the Ogilvy branch based in Auckland, New Zealand. Stats for Religious Sleeping Positions Trending: Older & Buzzing
Traction: 4,619 clicks in 96 w
Interest: 1.5 minutes
Concept: Chapel Bar & Bistro
Related: 33 examples / 25 photos
Segment: Males, 18-55
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