Chanel Replaces Claudia Schiffer With Heidi Mount

By: Going Like Sixty - Published: Oct 22, 2008 • References:
Chanel opted for a fresh face to represent their resort line, replacing Claudia Schiffer with 21-year-old Heidi Mount. The Salt Lake City native made her big ebut at Paris Fashion Week when she both opened and close for Karl Lagerfeld's show.

Karl has demonstrated a huge liking for the young model, even choosing to photograph her himself for Harper’s Bazaar and Numéro magazines. Scoring the Chanel resort gig marks Heidi Mount's first major campaign.

Claudia Schiffer was the face of Chanel back in the 90s too, but last time Lagerfeld filled her shoes with Stella Tennant. At that time, Schiffer expressed some anger issues as a public feud regarding the replacement.

The original supermodels looked like they were making a comeback for a while, but with Claudia out of the picture again, this could actually mark the end of the Supermodel era. Stats for End of The Supermodel Era Trending: Older & Mild
Research: 11,470 clicks in 395 w
Interest: 4 minutes
Concept: End Of The Supermodel Era
Related: 72 examples / 55 photos
Segment: Females, 18-35
Comparison Set: 26 similar articles, including: superheroes stripped, naughty fashion shoots, and 33 chanel and karl lagerfeld innovations.