Chang Sung-Ching Designs Speakers for Motorcycle Enthusiasts
In collaboration with Triumph Motorcycle, Sung-Ching has produced a new set of iPod speaker docks called the Omni-Bang. Inspired by the Triumph Bonneville T100s, Chang Sung-Ching incorporated the bike's units and lever caps as the main design. He also integrated a digital clock for those who want a little something more.
Implications - A great way to reach new markets is by merging design elements from two existing popular products in unrelated fields. This establishes crossover appeal and demonstrates a company's empathy towards customers they do not currently have. Corporations looking to expand their customer base should look into other industries in which they can form meaningful relationships.