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Chang Sung-Ching Designs Speakers for Motorcycle Enthusiasts

By: Matt Ho - Published:   Updated: Jun 1 2011 • References: designandinnovationwm.blogspot & yankodesign
Motorcycle enthusiasts, designer Chang Sung-Ching has designed iPod speakers just for you.

In collaboration with Triumph Motorcycle, Sung-Ching has produced a new set of iPod speaker docks called the Omni-Bang. Inspired by the Triumph Bonneville T100s, Chang Sung-Ching incorporated the bike's units and lever caps as the main design. He also integrated a digital clock for those who want a little something more.

Implications - A great way to reach new markets is by merging design elements from two existing popular products in unrelated fields. This establishes crossover appeal and demonstrates a company's empathy towards customers they do not currently have. Corporations looking to expand their customer base should look into other industries in which they can form meaningful relationships.

Stats for Chopper iPhone Docks Trending: Older & Chilly
Traction: 2,798 clicks in 206 w
Interest: 4 minutes
Concept: Chang Sung Ching
Related: 62 examples / 48 photos
Segment: Males, 18-35
Comparison Set: 23 similar articles, including: wee ipod speakers, speakers fold up into an egg, and fruity speakers.