Superstar

Lagerfeld Endorses ‘Yellow Face' for Chanel Pre-Fall 2010 Shanghai

By: Katherine Vong - Published: • References: blackbookmag & stylelist
Karl Lagerfeld likes the idea of China so much that he would rather have a European model’s face painted to look Chinese than hire an actual Asian model. This is what the politically-incorrect designer (who recently referred to round women as “fat mummies”) did for his Chanel Pre-Fall 2010 Shanghai show.

The Chanel Pre-Fall 2010 Shanghai show featured a short film called ‘Paris-Shanghai: A Fantasy.’ Alongside Asian extras were Caucasian models wearing ‘yellow face’ makeup, which was meant to make them look Asian. Lagerfeld told WWD, “It is an homage to Europeans trying to look Chinese… It is about the idea of China, not the reality.” 

Watch the controversial video here! Stats for Paint-On Ethnicity Trending: Older & Warm
Traction: 7,030 clicks in 262 w
Interest: > 3 minutes
Concept: Paint-On Ethnicity
Related: 100 examples / 77 photos
Segment: Females, 12-55
Comparison Set: 37 similar articles, including: flapper fashion editorials, tribute cross-dressing, and afro editorials.