Looking absolutely phenomenal in this Chanel CoCo Rouge ad campaign, Vanessa Paradis shows off a clean, fresh look for Spring. Shot by Mert & Marcus, these ads definitely do the emerging lipstick line justice.
These lipsticks will be released in 30 shades, each named after a significant detail in Chanel's lifetime. A little red should cure the winter time blues. Chanel CoCo Rouge is being launched in March 2010.
Implications - A simple way for businesses to encounter high sales is by marketing their products as exclusive or unlimited. Regardless of the product, consumers will be more likely to invest in a product that is portrayed as holding elitist status and is limited in numbers. Businesses that employ these tactics will appeal to those consumers looking to distinguish themselves amongst their peers.
Stats for Biography Makeup
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Concept: Biography Makeup
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Segment: Females, 18-35
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