Looking absolutely phenomenal in this Chanel CoCo Rouge ad campaign, Vanessa Paradis shows off a clean, fresh look for Spring. Shot by Mert & Marcus, these ads definitely do the emerging lipstick line justice.
These lipsticks will be released in 30 shades, each named after a significant detail in Chanel's lifetime. A little red should cure the winter time blues. Chanel CoCo Rouge is being launched in March 2010.
Implications - A simple way for businesses to encounter high sales is by marketing their products as exclusive or unlimited. Regardless of the product, consumers will be more likely to invest in a product that is portrayed as holding elitist status and is limited in numbers. Businesses that employ these tactics will appeal to those consumers looking to distinguish themselves amongst their peers.
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