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Skateboarding Mouse Apparel

These CHALLENGER Designs Feature a Rebellious Version of Mickey Mouse

— October 17, 2016 — Fashion
Disney's most well-loved mouse has remained an iconic figure since he first surfaced in the late 1920s and the latest CHALLENGER designs are one of the more recent implementations of it.

Although the underground streetwear brand that's based in Japan stays true to Mickey Mouse's original look, it adapts him with a rebellious edge -- positioning him on a skateboard as he flips through the air. These CHALLENGER designs are included on warm crewneck shirts, tees, as well as a selection of hats which come adorned in a unique rope accent that complements the brim.

Colorways are mostly neutral, with gray, black and white variations adding to the vintage look that's maintained by the Mickey Mouse graphics. Diverging from this however is a bright blue hat, which supplies the collection with a welcome pop of color.
Trend Themes
1. Underground Streetwear - Opportunity for streetwear brands to create rebellious versions of iconic characters and merge fashion with nostalgia.
2. Skateboard Graphics - Potential for skateboard brands to collaborate with iconic characters like Mickey Mouse to create unique and edgy designs.
3. Vintage-inspired Colorways - Demand for vintage-looking clothing with neutral colors and occasional pops of vibrant hues.
Industry Implications
1. Fashion Apparel - Fashion brands can incorporate rebellious versions of iconic characters into their collections to attract a younger audience.
2. Streetwear - Streetwear brands can collaborate with recognizable characters to create eye-catching designs that appeal to skateboard and youth culture.
3. Skateboard - Skateboard brands can offer unique graphics featuring iconic characters to appeal to skateboarders and collectors.
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