Rockstar

The Chalk it Up Packaging Begs to be Doodled On

By: Susan Keefe - Published: Mar 8, 2012 • References: thedieline and thedieline
Chalk manufacturer Chalk it Up enlisted the creative assistance of designer Sarah Minnerly to craft eye catching and engaging packaging for the company's line of premium chalks. Choosing a blackboard-inspired design, the Chalk it Up box is arresting in its stark simplicity. The kaleidoscope of the company's colored chalk line pop beautifully against the jet black backdrop of the bold packaging.

Not only does the Chalk it Up box stand out from the crowd, it is also interactive. On the back of the box a functional chalkboard is featured, so you can create petite masterpieces directly on the packaging. Beyond this social function, the box also boasts a triangular prism on the interior, which helps hold the individual pieces of chalk in place to prevent breaking during shipping.

Fun, engaging and simply stunning, the Chalk it Up packaging encourages creativity.