Hommy's Bars Combine Modern Branding With a Homemade Cooking Processes
Mishal Omar — April 3, 2017 — Lifestyle
References: luminous.gr & packagingoftheworld
The brand Hommy offers cereal bars that combine nutritious ingredients with branding that is both playful and contemporary – appealing to both health-conscious adults and their children alike.
As of now, there are two different cereal bars in the collection. The first is a bar that contains figs and other dried fruits, while the second is a nut bar that contains everything from almonds to pistachios. The bars are decorated with playful illustrations that feature bright pops of color to counter their white background.
The cereal bars are made using fresh ingredients and a "homemade process" to ensure that they remain nutritious and filling – ideal for a daytime snack or to replace a breakfast cereal.
As of now, there are two different cereal bars in the collection. The first is a bar that contains figs and other dried fruits, while the second is a nut bar that contains everything from almonds to pistachios. The bars are decorated with playful illustrations that feature bright pops of color to counter their white background.
The cereal bars are made using fresh ingredients and a "homemade process" to ensure that they remain nutritious and filling – ideal for a daytime snack or to replace a breakfast cereal.
Trend Themes
1. Playful Branding - The use of playful illustrations and bright pops of color in branding can disrupt the cereal bar industry by appealing to a wider audience, including health-conscious adults and children.
2. Nutritious Ingredients - The focus on using fresh ingredients and a homemade cooking process presents a disruptive innovation opportunity to create healthier cereal bar options.
3. Snack Replacement - The trend of cereal bars as a snack replacement or breakfast alternative provides an opportunity for disruptive innovation in the convenience food industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating playful branding and nutritious ingredients in cereal bars.
2. Health and Wellness - The health and wellness industry can capitalize on the trend of cereal bars as a snack replacement by offering healthier alternatives.
3. Convenience - The convenience industry can explore disruptive innovation in creating convenient and nutritious cereal bar options for on-the-go consumers.
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