The Celebrity Bag Fights Plastic Bags

By: Victoria Tremlin - Published: Jan 14, 2008 • References: marksandspencer
We all know plastic bags are set to be a thing of the past, especially in fashion retailers as more and more brands are competing to be at the forefront of the ethical fashion megatrend. Now they are using celebrity endorsements to get their "no plastic bag" protocol across.

These retro style, eco-friendly carrier bags feature celebrities such as Erin O'Connor, Twiggy and UK pop star Myleene Class. They are being sold in Marks and Spencer in the UK, nationwide, and mix consumers fascination with celebs with their desire for green living. Stats for Environmental Pop Culture Trending: Older & Mild
Research: 4,589 clicks in 436 w
Interest: 4 minutes
Concept: Environmental Pop Culture
Related: 77 examples / 59 photos
Segment: Females, 18-55
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