Kevin Amata Shoots ‘After Party' for Celebration Issue 6
Brimming with half-naked hotties and bad habits, Celebration issue 6 looks as though it could have been shot at a college campus or dirty downtown loft. Ultimately, the spread simply screams holds-no-bars.
Implications - In the last few years, ad campaigns like Dove's "Campaign for Real Women," and others have made it cool and hip for a company to reject airbrushed models in favor of average, everyday people. A company can capitalize on this movement by featuring advertising (with or without models) that resembles an average social situation rather than a slickly produced marketing campaign.