Beyoncé Announces Her New Haircare Line: Cécred on Instagram
References: cecred & highsnobiety
The latest celebrity brand to be unveiled is Cécred by Beyoncé -- she first announced that she would be entering the beauty space last March.
Her post online notes How many of ya'll knew my first job was sweeping hair in mama's salon? Destiny's Child got our start by performing for clients while they were getting their hair done. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls... Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can't wait for you to experience what I've been creating." Cécred's debut capsule features eight products and launches today. This includes a clarifiying scalp scrub, repaiting hair mask, hair oil, and hydrating shampoo. The price range falls between $20 to $52.
Image Credit: Cécred
Her post online notes How many of ya'll knew my first job was sweeping hair in mama's salon? Destiny's Child got our start by performing for clients while they were getting their hair done. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls... Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can't wait for you to experience what I've been creating." Cécred's debut capsule features eight products and launches today. This includes a clarifiying scalp scrub, repaiting hair mask, hair oil, and hydrating shampoo. The price range falls between $20 to $52.
Image Credit: Cécred
Trend Themes
1. Personal-branded Beauty Lines - Opportunity for celebrities to enter the beauty space with their unique haircare products, leveraging their personal brand.
2. Social Media Beauty Announcements - Trend of celebrities using social media platforms like Instagram to reveal their new beauty ventures and connect with fans directly.
3. Inclusive Haircare Collections - Move towards creating diverse haircare products that cater to various hair types and needs, fostering inclusivity in the beauty industry.
Industry Implications
1. Beauty and Personal Care Industry - The beauty industry can explore partnerships with celebrities to launch exclusive haircare lines that resonate with diverse consumer bases.
2. Digital Marketing and Social Media - Opportunity for social media marketers to work with celebrities on promoting and launching beauty products through engaging online announcements.
3. Consumer Goods and Retail - Retailers can capitalize on the growing demand for inclusive haircare products by stocking celebrity-backed collections that target a wide range of customers.
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