Rockstar

Anonymous Models Play Hide & Seek for Catalina Bartolome

By: Ayman - Published: Jun 10, 2009   Updated: Jul 26 2011 • References: flickr and lifelounge
Argentinean photographer Catalina Bartolome embraces the current trend of faceless photography in her work. But rather than use freaky masks (a la Maison Martin Margiela) or Photoshop the face out, she uses a creative art direction to obscure the models' faces from view. This includes using balloons, bowls, curtains, towels and hair that covers the face of the models.

Thanks to my friend, the fabulous Cowbag, for the tip about Catalina.

Implications - Consumers are fascinated by abstract imagery as it offers them a form of escapism. Corporations looking to garner consumer attention may also consider utilizing idiosyncratic graphics in their advertising campaigns.