The New Castlemil Cereals are Specifically Designed for Babies
Katherine Pendrill — August 8, 2016 — Lifestyle
The British baby formula brand Castlemil recently debuted a line of cereals specifically intended for infants. While there are a number of brands selling fruit and vegetable-based purees for babies, there are fewer making infant-friendly cereals. This line of flavored porridges give parents a new option when it comes to feeding young children.
The Castlemil cereal lineup consists of porridge and baby rice in infant-friendly flavors such as banana and blueberries. Each variety is gluten-free and made without added sugars or artificial ingredients. To ensure the highest level of quality, the cereals were developed by a team of scientists, technicians and microbiologists who determined the best ingredients to use in order to provide babies with the best early-life nutrition. The cereals are also branded with adorable zoo animal graphics, which make the products even more appealing to children.
The Castlemil cereal lineup consists of porridge and baby rice in infant-friendly flavors such as banana and blueberries. Each variety is gluten-free and made without added sugars or artificial ingredients. To ensure the highest level of quality, the cereals were developed by a team of scientists, technicians and microbiologists who determined the best ingredients to use in order to provide babies with the best early-life nutrition. The cereals are also branded with adorable zoo animal graphics, which make the products even more appealing to children.
Trend Themes
1. Infant-specific Foods - The rise of infant-specific foods provides an opportunity for new brands to innovate and introduce wholesome, nutritious meals for babies.
2. Gluten-free Market - With the increasing demand for gluten-free options, businesses can develop a range of infant-friendly foods that cater to this market.
3. Artificial-free Ingredients - The use of artificial ingredients in baby foods have been criticized, offering an opportunity for businesses to create baby foods that exclude them.
Industry Implications
1. Baby Food Industry - The introduction of infant-specific cereals reveals potential for the growth of baby food brands and innovators.
2. Healthy Food Industry - Manufacturers that specialize in healthy foods and catering to different dietary restrictions can enter the infant food market with specially-formulated products.
3. Food Packaging Industry - The adorable zoo animal packaging used by Castlemil presents opportunities for packaging and design companies to provide similar eye-catching designs for other baby food brands.
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