Rockstar

The Paul Petro Special Projects Space Unites Toronto Metal Artists

By: Jessica Marcel - Published:   Updated: Jul 4 2011 • References: paulpetro and mocoloco
The Paul Petro Special Projects Space is a small gallery-like storefront in Toronto where there is currently an exhibition of some of the best cast metal designs made by local artists. Rob Southcott and Dieter Janssen are among the designers featured in the show.

The cast metal designs include a metal tabletop juxtaposed with unfinished wooden legs, a part-metal old fashioned chair, an unusual chandelier and cloud-like wall art.

Implications - Featuring local artists or ingredients is a smart way for businesses to show off their appreciation of home-grown talent, like this Paul Petro Special Projects does. Through showcasing local talent, businesses are more likely to appeal to small communities where the word spreads fast. When a company can include various other artists in their work, they enhance their overall brand image.