The Paul Petro Special Projects Space Unites Toronto Metal Artists
The cast metal designs include a metal tabletop juxtaposed with unfinished wooden legs, a part-metal old fashioned chair, an unusual chandelier and cloud-like wall art.
Implications - Featuring local artists or ingredients is a smart way for businesses to show off their appreciation of home-grown talent, like this Paul Petro Special Projects does. Through showcasing local talent, businesses are more likely to appeal to small communities where the word spreads fast. When a company can include various other artists in their work, they enhance their overall brand image.