This year's line-up features a lot of chic black and khaki, mixed with the label's unique sportswear tailoring and elements of London's youth culture. The Casley-Hayford 2010 Autumn/Winter collection is mainly focused on outerwear, which draws on a visible military influence.
Implications - Consumers are more likely to be drawn to everyday products that have been enhanced or modified to make them less mundane. Products that have been embellished can help in redefining their status or reputation. Businesses and companies will benefit by focusing on ways in which they can modify commonly used products or items. In doing so, they will distinguish themselves from others.