What would an archaeologist make of the remains of Marvin the Martian, Charlie Brown or Betty Boop? Artist Michael Paulus' collection of cartoon skeleton sketches examines this intriguing issue.

His extensive series of cartoon skeletons identifies the forms that give these beloved animated icons their recognizable structure. Paulus stays true to each cartoon's form, displaying his anatomical sketch next to the full-color version we're familiar with from television.

Implications - In the last few years, Hollywood has seen a shift towards creating franchises out of animated properties. One of the best things a company or brand can do is invest in partnerships with or creating their own animated properties. They can use these characters to promote the brand through animated commercials, toys and video games.