The Fun on the Floor House

By: emily smith - Published: Sep 4, 2008 • References: funonthefloor & property.timesonline
Reigniting the carpet category, "Fun on the Floor" is trying to make carpet fun again.

A collective of carpet manufacturers, distributors and retailers have joined forces to promote the benefit of carpet through Fun on the Floor, an integrated marketing campaign developed to enhance the UK’s interest in carpet.

The Fun on the Floor House, located in London, acts as a showroom of contemporary carpet design, through a medley of designed rooms featuring carpet in ways you’ve never seen before. Stats for Campaigns To Make Carpets Appealing Trending: Older & Chilly
Research: 6,565 clicks in 402 w
Interest: 4 minutes
Concept: Campaigns To Make Carpets Appealing
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
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