Carl William Heindl's 'One Night Stand' photo set is a behind-the-scenes look into an illicit affair. Heindl chooses not to capture the X-rated stuff, however. What he does capture are all of the other moments that are significantly more awkward.

My favorite images from Carl William Heindl's 'One Night Stand' are the ones in which both models are in the same photo. There, the palpable tension between the two makes for an amazing shot.

Implications - Consumers are attracted to products and imagery that are relatable and honest. Images that depict realistic and uncomfortable situations attract buyers because it allows them to connect with the brand on an intimate and personal level. Businesses can use realistic and shocking advertising to differentiate their brand in large markets.