Rookie

Is it a Car or a Skateboard?

By: Lena White - Published:   Updated: Jun 21 2011 • References: nissan.ch & boardstation.de
In an ad that seems like a scene from a video game, the Nissan skateboard car ad makes Nissan's car look playful and youthful while integrating the car nicely into pop culture.

The automobile industry already grooves with the youth, so it is great to see this fresh new commercial clip, which seems to make Nissan more trendy, especially for the younger and sportier generation.

Implications - Younger consumers are looking for products they can relate to. Items that integrate personal detail into them are more appealing to the youth demographic than ones simply completing a function. Companies could integrate this element of personality into their products to be more appealing.

Stats for Skateboard Cars Trending: Older & Mild
Traction: 4,576 clicks in 405 w
Interest: 4 minutes
Concept: Skateboard Cars
Related: 77 examples / 59 photos
Segment: Males, 18-35
Comparison Set: 28 similar articles, including: autonomous indoor hammocks, 25 examples of personal massagers, and urbanized outdoor bags.