There is something about a pair of smug parents or a Miss America contestant with a patently meretricious smile that is just asking to be dunked in a tank of water and in that devious spirit, the ‘Canon: Cheesy Targets’ advertising campaign hits the nail right on the head.
With a tag line stating that “It’s more fun underwater,” the ‘Canon: Cheesy Targets’ campaign efficiently blends humor and product branding in order to make its product appear fun, whimsical, and even a bit subversive. Well played, Canon. Well played.
Dunk Tank Advertising
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