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The Cancer Society of Finland Army Ad Aims Where it Hurts

By: Amelia Roblin - Published: • References: 358.fi & adsoftheworld
Would you have guessed that this Cancer Society of Finland army ad was designed to induce awareness into the side effect of smoking? The fine print reads, "A jamming sex machine? Stop smoking." With the help of the 358 Helsinki advertising agency, this print ad, which visually likens a penis to a machine gun, targets a specific breed of individual.

According to the campaign, the main sexual and artillery interests of militarily men are used symbolically to raise the issue of the negative effect the addiction has on blood circulation, and hence bedroom performance. If this Cancer Society of Finland army ad fails to sway the soldier community, I honestly don't know what will. Stats for Masochistic Health Marketing Trending: Older & Mild
Traction: 5,284 clicks in 186 w
Interest: 4 minutes
Concept: Cancer Society Of Finland Army Ad
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: urinating constable creations, fleshy phallic artillery, and alien assault weaponry.