The Camp America 'Intuitions & Dreams' Album Comes With a LEGO Case
While most people expect only musical entertainment from newly purchased CDs, the Camp America 'Intuitions & Dreams' album offers a little something else as an added incentive to purchase it. In place of a classic plastic case, the CD comes with a bag of 125 LEGO pieces and instructions to build one's own storage case. Considering the fact that many people are opting to pirate or purchase music online, this tweak could very well spike sales for the Camp America Intuitions & Dreams album.
Implications - Not only is the Camp America Intuitions & Dreams album LEGO CD case a nod to the current popularity of lo-fi aesthetics, it also addresses the slow decline of CD sales in general. By providing a fun and unique experience that is separate from the music, people may feel more inclined to buy in-store.