To promote the new Calvin Klein 'Encounter' men's fragrance, the fashion brand has created a dark and sensual film featuring True Blood star Alexander Skarsgård and supermodel Lara Stone.
Skarsgård, the face of the Encounter fragrance, appears in the commercial as well as the campaign's digital portion, which includes animated GIFs on the dedicated website that tell the story of the romantic encounter. Created by the brand's in-house agency Baron + Baron, along with CRK and AKQA, the Calvin Klein 'Encounter' campaign also includes an interactive element. Visitors to the website can participate in a virtual journey to unlock challenges, says Popsop, and those who successfully unlock the challenge will be entered to win different prizes, which vary by country.
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