Calve Punk is a Limited Edition Design Targeting a Niche Demographic

By: Meghan Young - May 23, 2016
References: & packagingoftheworld
It's not every day that a person sees an ordinary product designed to target punks, but that's exactly the case when it comes to Calve Punk. This limited edition line brings an edgy aesthetic to peanut butter branding -- something people would never think of when it comes to this wholesome food.

As to why designer Pleun van Oosterhout decided to experiment wiht Calve Punk? He shares, "Punks are known as trouble makers and people who don't care. Well thats true. But that doesn't mean they aren't part of this community so I decided to involve them more." The Calve Punk logo has been spray painted on in black, creating a dark look punks will gravitate towards.