Superstar

The Calorilight Forte Pharma Ads 'Makes Meals 50% Lighter'

By: Meghan Young - Published: May 30, 2011 • References: nobouca and ibelieveinadv
Summer is almost officially here and that means exercising more and eating healthier to get that beach-ready body we all want during the hotter months -- that is what the Calorilight Forte Pharma ad campaign is all about. These ads not only encourage the desire to look good, they also address the urge to continue to eat 'bad' food.

Conceived by Paris-based ad agency Euro RSCG 360, the Calorilight Forte Pharma ad campaign shows how this tablet helps you control calorie intake by absorbing fat, reducing the assimilation of sugar and making you feel fuller faster. These actions are captured in the slogan, "Calorilight. Makes meals 50% lighter. Say goodbye to calories."

The Calorilight Forte Pharma ad campaign was art directed by Gael Caron, photographed by Khuong Nguyen and illustrated by Barnaby Coote.