The Calee FW11 Collection for Men Hits the City Streets in Rudo Magazine
Intricate patterns and prints of checkers and plaid adorn button-ups and bandanas. This collection forms a unique insight into the classic American culture of bikers.
Implications - Businesses that create products to specifically complement a lifestyle or pop culture movement will benefit by appealing a to a very large audience. Consumers will invest in products that reflect their individual preferences and interests.