'Crumbl Cookies' Added Two New Cake-Like Cookies to Its Weekly Menu
Colin Smith — February 8, 2022 — Lifestyle
References: crumblcookies & brandeating
'Crumbl Cookies,' the cookie-focused bakery with a menu that rotates every week, has added a 'Cake Batter Blondie Cookie' and a 'Vanilla Sugar Cookie' to its rotation. These two cookies are available this week through February 12th, though they will rotate back into the menu in the future.
The Cake Batter Blondie Cookie is flavored to match the taste of freshly made cake batter while being safe to eat. This cookie is intended to be served warm and is filled with white chocolate chips and topped with rainbow sprinkles. The Vanilla Sugar Cookie is meant to be served chilled, which adds variety to the menu at Crumbl for this week. This cookie is made with vanilla sugar, topped with vanilla buttercream, and tastes like a vanilla-packed soft cake.
Image Credit: Crumbl
The Cake Batter Blondie Cookie is flavored to match the taste of freshly made cake batter while being safe to eat. This cookie is intended to be served warm and is filled with white chocolate chips and topped with rainbow sprinkles. The Vanilla Sugar Cookie is meant to be served chilled, which adds variety to the menu at Crumbl for this week. This cookie is made with vanilla sugar, topped with vanilla buttercream, and tastes like a vanilla-packed soft cake.
Image Credit: Crumbl
Trend Themes
1. Cake-flavored Treats - The popularity of cake-flavored treats offers opportunities for new and unique dessert products.
2. Rotating Menus - Rotating menus keep customers interested and engaged while providing scope for creative experimentation.
3. Warm Vs. Chilled Desserts - Offering different serving temperature options for desserts can allow consumers to enjoy a wider variety of treats.
Industry Implications
1. Cookie Industry - The cookie industry can tap into the growing demand for cake-cookie hybrids by creating innovative and unique flavor combinations.
2. Dessert Bakery Business - Dessert bakeries can benefit by incorporating rotating menus and experimenting with hybrid treats to attract customers.
3. Foodservice Industry - The foodservice industry can explore new ways to enhance customer experience by incorporating innovative dessert options and varied serving temperatures.
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