For many city-dwellers, the opportunity to escape from the hectic hustle and bustle of the city into the quiet, quaint countryside is a very treasured thing, and the C-I house gives its owners that exact luxury. The C-I house is located in the historical Hudson Valley, which is a mere couple of hours outside of New York City.

With an eco-loving timber exterior, many might assume the interior of this spectacular 2,000-square-foot abode was equally nature-loving; however, the C-I house has a welcomed contemporary exterior feel with all of the modern fixtures city-lovers expect.

Implications - Companies should consider altering their existing product packaging to give it a more eco-loving appeal. This type of alteration allows companies to keep their products relatively the same while still appealing to consumers' desire to appear environmentally aware within their peer groups.