Pabst Brewing Co., a 165-year-old brewery and the third-largest beer company in the world, will be sent to market in 2010, at which point the new owners will be the brand’s fans. Two American ad agencies, Forza Migliozzi and The Ad Store, have created the Buy a Beer Company, a site allowing fans of Pabst beers a chance to own a share of the company.
The Buy a Beer Company website asks fans to pledge between $5 and $250,000 each towards acquisition of the company. According to Springwise, once the purchase price of the beer brand is reached, all contributors will get a "a crowdsourced certificate of ownership as well as enough beer to match their pledge."
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