It was a sad morning for this Trend Hunter. Time Inc. reported that they would be closing Business 2.0, one of the most excellent magazines for breaking new technology and up-and-coming trends. The second-to-last issue is sitting next to my laptop as I type and I can't help but think of all the great stories I've collected from them over the months. Ironically, today was the day I was finally going to send out for a subscription.
They closed due to a decline in ad revenue, but that's no surprise. The print magazine industry is slowly fading out as more and more people go online.
"On Wednesday human resources personnel and other executives from Time will visit the magazine's San Francisco headquarters to formally shut down the operations," ZD Net reported. The staff of Business 2.0 are being reassigned to Fortune magazine.
It just goes to show that print is on it's way out, it's a dieing industry. The 'net is what it's all about if you want to stay ahead of the game.
Here's our previous post about the end of LIFE Magazine, earlier this year:
Stats for Print Media Endangered (Follow Up)
Trending: Older & Mild
Research: 2,834 clicks in 454 w
Interest: > 3 minutes
Concept: Print Media Endangered (Follow Up)
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: wireless preset speakers, individuality-embracing travel ads, and marshmallow-topped pizzas.
Print Media Endangered (Follow Up)
More Stats +/-
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