The Burt’s Bees Campaign Stars Actress Isabella Rossellin

By: Romina S. Cortellucci - Published: Jun 24, 2012 • References: fastcoexist
The Burt’s Bees Campaign dubbed 'Wild For Bees' educates citizens about the disappearing bees on the planet. In these videos, the campaign teams up with actress and environmental activist Isabella Rossellini in order to spread the message. Rossellini dones a bee costume to educate the viewer about the phenomenon of 'Colony Collapse Disorder' that is currently affecting the bee population.

The compelling series of videos deals with everything from looking into the hive to pollination and finally to the disorder. Rossellini's short and artsy films use cute costuming and quirky puppet techniques to educate and captivate the viewer.

Though there is no current solution to Colony Collapse Disorder, the Burt’s Bees Campaign successfully encourages viewers to get involved in a variety of ways to help save the bees. Stats for Educational Celebrity Insect Films Trending: Older & Chilly
Research: 795 clicks in 204 w
Interest: > 3 minutes
Concept: Burts Bees Campaign
Related: 78 examples / 60 photos
Segment: Neutral, 12-55
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